Below are a few logos designed for various companies and individuals. Enjoy!
Robot illustrations designed for an AI company. Because they deal with complex solutions, they were looking to become more approachable by adding personality to their website.
This illustration was part of a back to school email campaign that directed recipients to a microsite. The smaller illustrations were animated on the site as well, giving it a playful and interactive feel.
Illustrations and an infographic created for a distribution and logistics company to explain their structure and processes. This piece was included in on-boarding materials given to every new employee.
An animation created for the corporate launch of a new line of school and office supplies.
A mural created for The Craft Outlet, a craft supply store located in an urban part Grand Rapids, MI.
A digital corporate Christmas card that was distributed to 3000+ recipients.
Notions Marketing is a global distributor of creative arts supplies. With a history dating back to 1938, the company was in need of clearly defined brand but did not want to change the logo.
I began by establishing a few basic brand standards including the color palette, font selections, and logo use specifications. Ultimately, I was able to apply various brand standards across different mediums (web, print, and digital) in order to take the Notions brand to a place of prominence within the industry.
Visit NotionsMarketing.com.
Connection Point was a new initiative within City Life Church in Grand Rapids, MI. The ministry would allow newcomers to learn about about the church and ask questions. The team asked for a logo that could be used on-screen as well as for signage purposes.
Creative Fulfillment Solutions is an international distribution company focused on delivering pick, pack and ship solutions to manufacturers. I was tasked with creating the logo and branding for the company as well as some initial promotional pieces.
Wine labels designed for a winery looking to update a tired, outdated label to something more modern. They started with their rosé and expanded the same look to other varieties.
Baseball t-shirts designed for a company softball league. Each team came up with their team name and I was tasked with incorporating it into a baseball-themed graphic for their uniforms.
A beer bottle label, bottle collar and bottle cap designed for a home brewery. The client was a professional consultant for apple orchards and made his own hard apple cider.
Chocolate bar wrappers designed for a friend’s wedding favor. They wanted a bold design that would pop off black and white tablecloths.
A poster and flier created for an event for a church in Grand Rapids, MI. 1000+ posters were hung around the city and over 250 fliers were mailed to local recipients.
Another poster and flier created for a Spring Celebration event for the same church. Posters and fliers were distributed city-wide.
One goal I’ve always had as a designer was to produce something letterpressed. I figured my own wedding invitations were a good place to start and it’s one of my favorite print projects to date.
A sampling of corporate Christmas cards I’ve designed over the years. I selected some unique paper stocks and applied a few printing techniques (foil, etc.) to add dimension.
Some of my printed work was created for a larger scale. I was tasked with creating the marketing materials for a corporate trade show booth. Working within the constraints of a product-heavy booth and the fact that we weren’t able to hang signage from the ceiling, I developed materials that would catch the eye of a show attendee from across the room of a large conference center.
